How AC Milan Became A Billion Dollar Club | Casper Stylsvig



Casper Stylsvig is the Chief Revenue Officer at AC Milan. We discuss the club being acquired for $1.3 billion by RedBird Capital, why the New York Yankees wanted to become minority investors, the future business model for football clubs globally, where the plan currently sits for their new $1 billion stadium, why US expansion is necessary, and much more. Enjoy!

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20 opiniones en “How AC Milan Became A Billion Dollar Club | Casper Stylsvig”

  1. Nobody made money in Italian football, ever.
    Not enough revenue from paytv, sponsor and/or merchandising (Italy is a poor country).
    The new stadium will be built in 10 years minimum, probably at a price 70% higher (a lot of corruption to be paid).
    So if they spent 1 billion plus hoping to have any ROI on that, good luck my friend

  2. A complete waste of money for a shit and garbage club. How can you pay that kind of money for a club that still have 300 milions in debt, Who nowadays is winning in the italian serie A that is not anymore what it once was, just because a referee friendly treatment in the last comple of years.

  3. Great interview, but I would push back and say AC Milan YouTube releasing iconic matches in HD almost weekly also made a huge impact on the brand. The more they lean in to this clubs past glories and the passion of the fans increases the value of the clubs brand which leads to higher profits for merchandising. Especially when the merchandise is higher quality and well designed! Which has been the trend since the Singer group took over the club

  4. As a Torino supporter I'm really enjoying the come back of Milan, and most of all to see the solid growth plan behind, handled by knowledged, smart and seriuos people such as Paolo Maldini, Massara, Pioli, and also Casper Stylsvig looks a really high level professionist. Best of luck for the future, wish the same path for my team as well

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